I got to thinking about this yesterday and thought I'd write a quick post about my view of why I think the network marketing failure rate is so high...Why Do People Relinquish?
In my humble opinion, network marketing provides wonderful chance for wealth creation for the average person. The entry fee to start your online business is cheap and the advantage is excellent. The minimum entry fee is why a lot of people who do not have the capitalist drive get involved. They are suckered in by claims by companies of making gobs of money while the marketer is either sleeping or on the beach.
To succeed online, it takes efforts. I understand...that's a word no one likes to hear! To give you an instance, I got an email from one of my downline members recently who had received an email from his downline member. His downline member was wondering if the program she had joined was really going to work because she hadn't received any sign-ups in her 1 day of marketing! She was feeling that the program may be a trick! This, regrettably, is the mindset of the majority of "network marketers" and contributes greatly to the 97% failure percentage and high erosion rates that we all the time hear regarding. This failure rate is equivalent with people starting off-line businesses as well.
Most people are only not cut out to run their own business. It's not in their make-up and that's OK. But, this makes the failure rate by chance more. I have no method of verifying this but the failure rate of people who actually apply themselves and have a success-oriented mindset is much lower than 97%. Possibly lower than 50%.
One more contributing cause is "The grass is all the time greener on the other side". This statement is hardly ever true. I've learned this hard-way throughout the years in my offline business life. The key is to get a business opportunity, or some, that you consider and that are rightful, and work those programs. If you don't understand how to market, learn. That's what I'm doing with MLM Lead System Pro. I have been in sales and marketing for my entire 20 plus year career. Online network marketing is dynamic and we all need to study as much as we can and apply what we study in our marketing hard works. If you instruct yourself always, you will know more than 95% of your competition. Most people are either besieged or too lethargic (sorry) to apply themselves.
Then, it is the sponsor's work to send this detail onto their members. I have been involved in a few business opportunities where I never hear from my sponsor. These people will never be successful. No matter what your experience level, you have to teach, guide, and stimulate your downline. At times this might be difficult because they are not receptive but you still need to do it. This will come back to you ten-fold because your message will reverberate with some.
Mostly, it is my view that the failure rate in network marketing is raised by the people who shouldn't be in the business to start with. With a pessimistic mindset, there is no way to be successful. Without seeking out and following a proven system there is no way to be thriving. For those who are giving true effort, and constantly educating themselves, I reassure you that there is light at the end of the tunnel. Do not quit because this is a great business with plenty of room for everyone who wishes to thrive. And make the lifestyle that they've forever dreamed of.
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